ATTENTION DISORDER — Chapel Residency v2

The Proposition for Warren

Chapel is live to the world.
Friday + Sunday.

Saturday is a no-go — Warren's call, and it's right. Mums shopping, wrong energy. Friday daytime and Sunday are where the opportunity sits. Two distinct formats. One residency. Chapel gets audience and revenue at times it's currently dark.

Venue

Chapel · Ponsonby Road · AucklandHead of barExisting DJ positionNothing moved

Friday

Music + one guestDaytime · end of weekFormat 1 · 1–2 hrs

Sunday

The full show3–6 hrs · no fixed endTwitch + X live

Sunday concept

We look back at the week just gone and forward at the week coming up. That's Sunday. That's the editorial identity. Reflective, celebratory, anticipatory. The hinge of the week.

Broadcast

TwitchXMixcloudSoundCloudSimultaneous

The room

Ambient Auckland. Clinking glasses. Street noise. People walking through shot. This is the show. AI cannot replicate it. A daytime crowd — not boozed, but rowdy. Engaged. Present. That energy on camera is gold.

First timezone

Sunday 10am Auckland = Saturday night Americas = Sunday morning Europe + Asia-Pacific. Content lands globally at exactly the right moment. Chapel is where the global week starts.

Ads

None. Zero. Not one. Ever.

Stream Slate

What the world sees.
Live from Chapel.

OBS scene. Lower thirds Space Mono + Bebas Neue, gold #c8a96e. Show logo bottom left. Location + time top left. Live indicator top right. Twitch chat rail right. Remote guest frames left. Built once, used every show.

DJ · HOST · LIVE · CHAPEL PONSONBY

CHAPEL · PONSONBY RD · AUCKLAND 10:47 AM SUN

LIVE · TWITCH + X

LONDON

DJ · LONDON

TULUM

PRODUCER · TULUM

Twitch Chat

ponsonby_sun sunday vibes 🔥

AKL_life chapel gang wya

dj_syd tuning from Sydney

londonlistens sat night here 🇬🇧

nz_underground lady six 🙏🙏

tulum_chill what track is this

manny_b west auckland represent

ATTENTION DISORDER

Music Over Matter · Tāmaki Makaurau · Est. 2026

@wearesharedbreath

twitch.tv/attentiondisorder

Now playing · Sunset Muriwai — Shared Breath· Sunday show · Celebrating the week · Looking ahead· Manuel Bundy in-room · Top 20 Auckland Memories· Global guests · London · Tulum · Live via Cleanfeed· No ads · Ever · Follow on Twitch · Hit subscribe· Now playing · Sunset Muriwai — Shared Breath· Sunday show · Celebrating the week · Looking ahead· Manuel Bundy in-room · Top 20 Auckland Memories· Global guests · London · Tulum · Live via Cleanfeed· No ads · Ever · Follow on Twitch · Hit subscribe·

Set Design · Chapel

Head of the bar.
Same position every week.

The curved bar gives a natural stage end. Luke anchors at the right curve — the existing DJ position. No furniture moved. No venue changes required. Camera in the room shooting back at the bar. The Virgin Mary neon, the spirits wall, the Sunday morning crowd — all on camera. All part of the show.

Weekly Rhythm · Chapel

Friday warm-up.
Sunday is the show.

FRI

Music + one guest · daytime · 1–2 hrs

End-of-week energy People transitioning out of work mode and into the weekend. Music and one guest. One mic. Chapel gets footfall at a time it's currently dark. Low production. High vibe. This is also the rehearsal — sound chain, stream, room, OBS all dialled before Sunday. Friday crowd builds separately. Different audience to Sunday.

SUN

Full Attention Disorder · 3–6 hrs · no fixed end

The hinge of the week We look back at what just happened and forward at what's coming. That's Sunday. Reflective, celebratory, anticipatory. Minimum 4 guests — 2 in the room, 2 on stream. Global guests via Cleanfeed. Three audience roll calls. Run sheet. Sunday morning crowd — not boozed, rowdy. Engaged. Present. The week in review with a soundtrack.

THU

Optional · music only · build the clock

Pre-week warm-up option If Thursday works for Chapel — a third touch point. Music only, 1hr. Different crowd again. Three streams per week builds Twitch follow count and consistent broadcast history — both critical for NZ On Air Broadcasting eligibility. Start with Friday + Sunday, add Thursday when the format is locked.

First timezone content cascade — Sunday 10am

10am Auckland Sun — live show, NZ + AU + Asia-Pacific watching live · 1pm Auckland Sun — broadcast ends, clips cut · 5pm Auckland Sun — clips distributed globally · Sat 9pm NY — content hits US feeds before their weekend ends · Sun 8am London — full episode available for Sunday morning scroll · Sun night Croatia / Tulum — global segment clips land at the exact right moment

Sunday Run Sheet

The week in review.
Live. Standing. No end time.

Friday: music only, one guest, 1–2hrs. Sunday: the full show. The run sheet below is the Sunday format — looking back at the week, looking forward at the next one.

0:00	Three-song intro cut Pre-selected by Luke for the week. Sets the tone. Standing. The Sunday morning room wakes up.	Music
0:08	Show open — Luke live "Yoyoyoyoyo! Coming at you live from Chapel, Ponsonby Road. Sunday — we're looking back at the week just gone and forward at the week coming up. No ads. Twitch chat go. X go. Hit subscribe."	Live host
0:10	Roll call #1 — who's in Name. City. What was your week? Get the chat alive. Producer on separate screen throughout — never Luke.	Roll call
0:15	First DJ set — 30 to 45 mins Luke moving between decks and floor. Sunday morning crowd building. Gimbal follows the energy.	Music
1:00	Week in review — Top 20 Auckland Memories with Manuel Bundy Chart segment. What happened in Auckland this week. Luke and Manny standing at the bar. The Sunday debrief begins.	Chart
1:30	Guest 1 — Manuel Bundy (in-room) West Auckland journey. Deep conversation. What was his week. Where's he going. No time limit. The room listens.	Guest
2:00	Roll call #2 — reaction + direction "What landed? Who do you want next? What do you want us to cover?" Producer pulls 3–4 best. Luke reads live. Sunday crowd chimes in.	Roll call
2:15	Mid-show DJ set — 20 to 30 mins Transition. Reset. Full movement. Sunday mid-morning energy peak.	Music
2:45	Guest 2 — Lady Six New album. Family. NZ underground scene. The women who shaped her mic. Her week. Her week ahead. Standing at the bar.	Guest
3:30	Global progressive segment — the week in music worldwide What dropped this week globally. Underground producers. Festival tunes blowing up. The week in sound.	Music
4:00	Roll call #3 — the week ahead + global guests "What are you taking into next week? Where do you want us to go?" NZ On Air CTA: "Hit follow — this is how we stay on air." Global stream guests live via Cleanfeed — London, Paris, NY, Croatia, Tulum. Their week. Their week ahead.	Roll call
4:30	Global stream guest interviews The week from their corner of the world. What happened. What's coming. Rotating markets. The Sunday conversation goes global.	Global
5:00	Closing DJ set — full energy Send the Sunday off right. Goes when it goes. Monthly 6-hour event extends here.	Music
5:50	Sign off — see you Friday What's coming Friday. What's coming next Sunday. Platforms. Follow. Chapel doors still open. Broadcast ends. Sunday continues.	Live host

The Market Shift · Why This Matters for Chapel

Alcohol consumption
is in structural decline.

This is not a trend. It is a seismic cultural shift. Warren's instinct to think about positioning is exactly right. Here is the data — and here is the opportunity it creates for Attention Disorder and Chapel together.

30%Decline in NZ alcohol consumption per capita since 1986

5%Drop in beer, wine and spirits in the past year alone

+23%Growth in non-alcoholic beverage category in NZ

55%Of NZ respondents now drink low-alcohol beverages at least some of the time (up from 49% in 2021)

Stats NZ — February 2025

7.8L

Beer, wine and spirits consumption per capita is at an all-time low — down to 7.8 litres, following a 5% decline in the past year and a 12% decline in 2022. Per capita alcohol consumption has fallen more than 30% since 1986. NZ Beverage Council executive director Virginia Nicholls describes this as "a seismic cultural shift towards mindful drinking." Industry insiders call it a structural shift in consumer behaviour rather than a short-term trend.

Wine (volume sales NZ 2024)

Strong decline

Cider (volume sales NZ 2024)

−40%

Non-alcoholic beverages (NZ growth)

+23.2%

Energy drinks — off-trade NZ 2025

Double-digit

Low-alcohol NZ consumers drinking them regularly

55% (↑ from 49%)

Functional beverages — global annual growth to 2026

+8% p.a.

What this means in plain terms

The people who are your audience — 18 to 45, music-conscious, culturally engaged — are drinking less and spending more on what they put in their body. They still want to be in a room with good music and good people. They just want a better option than beer when they get there.

Attention Disorder doesn't need to make a statement about alcohol. The show's identity — standing, moving, present, conscious, music-led — naturally sits in the same space as the brands winning right now. That alignment is the sponsor opportunity.

"Attention Disorder doesn't sell alcohol.
It sells presence.
If your brand is about being more alive, more connected, more conscious — this is your show."

Chapel Revenue Model

What Attention Disorder
makes for Chapel.

The residency gives Chapel footfall and revenue on Friday and Sunday mornings — times the venue is currently dark. Beyond the door, there are four revenue levers the show directly enables.

01

Coffee + Non-Alcohol Menu

The single biggest opportunity. A Sunday morning show crowd is a coffee crowd. If Chapel runs a serious specialty coffee offer during the show — branded as part of Attention Disorder — every cup is on camera. Every clip shows it. A specialty coffee partner as a co-sponsor of the show solves Chapel's non-alcohol positioning problem and gives the show a tier-one lifestyle sponsor simultaneously. Food alongside — brunch, light menu — extends dwell time and spend per head.

02

Footfall at Dark Times

Friday and Sunday mornings are currently zero revenue for Chapel. The residency brings a consistent, returning audience on both days. People who come for the show stay. They buy coffee. They eat. They bring friends the following week. The dwell time on a 3–6 hour Sunday show is significant — and it's a daytime crowd, not a closing-time crowd. Different energy, better spend behaviour.

03

Monthly Ticketed Event

Free weekly show. Ticketed monthly. The monthly 6-hour show becomes a premium event. Tickets at $20–40 per person. Chapel has a natural capacity of 60–80 standing. 60 people at $30 = $1,800 per monthly event, before food and drink. That's a meaningful revenue line for a Sunday morning slot that was previously dark. The weekly free show builds the audience that buys the monthly ticket.

04

Merch + Content Destination

Attention Disorder at Chapel becomes a destination brand. Limited edition Attention Disorder merchandise sold at Chapel during the show. People come to be part of the broadcast — they want something to show for it. Chapel as the home of the show creates a cultural identity for the venue beyond just being a bar. That identity has value in media coverage, social reach, and the type of crowd it attracts — which feeds back into the venue's broader reputation.

Sponsor Strategy

Brands that belong
on this show.

The alcohol decline data points directly at who to approach. The brands winning right now are filling the space alcohol left. Every sponsor below works for the stream audience AND for the Chapel room — that double alignment is the pitch.

Tier 1 — First conversations · Natural fit

TERPS & CO

Terpene-infused alcohol-free spirits · NZ-born · award-winning

Described by Beverage Daily as "next generation alcohol alternatives." NZ Herald highlighted how they give drinkers "the feels" without the alcohol. Active, conscious, Auckland-native, growing fast. Their RTDs from $38, their gin-like spirit $55. This is exactly the brand that belongs on the Attention Disorder stream. Approach first. The alignment is total — movement, music, consciousness, no alcohol. They need exactly the audience Attention Disorder builds.

ALCHEMY & TONIC

NZ premium mixer · Gold at NZ Artisan Awards · Pineapple & Jalapeño Soda

Premium mixer brand bottled at Pure Bottling, Tauranga. Gold at the NZ Artisan Awards. Marketing Manager Jenna Lee: "demand for mixers that are genuinely delicious has never been higher." Works both with and without spirits — the positioning is perfect for a venue in transition away from alcohol dominance. Chapel could stock Alchemy & Tonic as the house mixer — every drink on camera during the show is co-branded. That's the sponsor activation model.

MOODIE

NZ wellness beverage · Range Rover campaign · massive brand awareness growth

NZ wellness brand that ran a major marketing campaign involving a Range Rover Evoque giveaway painted in Moodie branding — described as garnering massive interest. Well positioned in the functional non-alcohol space. Show segment: Luke's wellness practice (sauna, massage, movement) becomes the Moodie segment. Wellness brand + movement show + conscious audience = exact fit.

SPECIALTY COFFEE PARTNER

Local Auckland roaster · morning show · every cup on camera

A Sunday morning show is a coffee show. A local Auckland specialty roaster as the house coffee at Chapel during Attention Disorder — every cup poured is on stream. Every clip shows the cup. Potential local partners: Allpress, Flight Coffee, Kokako, or a smaller independent roaster who wants the reach. This solves Chapel's non-alcohol morning offer and gives the sponsor direct access to the stream audience simultaneously.

Tier 2 — Strong alignment · Second wave

PREMIUM ENERGY DRINK

Double-digit growth NZ 2025 · repositioning toward lifestyle · not Red Bull

Off-trade energy drink sales achieved double-digit growth in NZ in 2025, driven by a deliberate repositioning away from performance-only cues toward lifestyle-oriented messaging. A premium energy drink — not Red Bull given the existing relationship complexity — that fits the conscious consumer positioning. Guru, Tenzing, or a local equivalent. Energy + music + standing format = natural placement.

MOVEMENT + WELLNESS BRAND

Yoga · sauna · breathwork · Luke's wellness segment is the activation

The show format — standing, moving, grooving — is a wellness brand's live content. Luke's wellness practice (sauna, massage, yoga, fitness) is an on-camera segment. A sauna brand (Clearlight, Sunlighten), a yoga studio, or a supplement brand. The show segment IS the sponsor activation. Luke doing breathwork with the brand on screen is more powerful than a lower third. Wellness costs come from Luke's fee — but a sponsor here turns personal practice into commercial value.

VALUES-ALIGNED NZ APPAREL

Not fast fashion · global stream exposure · limited edition show merch

A NZ streetwear or lifestyle label that aligns with the charter — no extraction, no fast fashion. The show's stream audience skews music and culture, 18–45, global reach. A limited edition Attention Disorder × [Brand] collab sold at Chapel during the show and online. Cultural credibility for the brand, revenue for the show, content for both. Names to consider: Huffer, Stolen Girlfriends Club, or an independent label looking for reach.

Tier 3 — Future state · When the audience is built

TECH + AUDIO EQUIPMENT

Pioneer is the anchor · other kit follows · stream branding

Pioneer/AlphaTheta is the foundation equipment sponsor. Once the show has an established audience — 3–6 months of Chapel residency — other kit sponsors become viable. Headphone brand. Camera brand. Microphone brand. Studio monitor brand. The show is inherently about craft and tools. Every piece of kit on camera is a placement opportunity.

GLOBAL STREAMING + MUSIC PLATFORMS

Mixcloud · SoundCloud · Spotify · when audience metrics support it

Platform partnerships become viable once the show has verifiable audience numbers. Exclusive early release of sets on a platform. Sponsored playlist. Co-branded episodes. These conversations happen after 3 months of Chapel residency with documented stream metrics. Mixcloud and SoundCloud are the natural first conversations given existing distribution there.

The sponsor pitch: "Your brand. In the room. On the stream. To the world. Every Sunday."

Budget A — Chapel Residency

Minimum viable.
Pre-sponsorship. Lean.

Pioneer/AlphaTheta equipment loan assumed. Venue by Chapel. Existing broadcast kit covers residency — no HiAce required for a fixed location. Capex zero. Luke's wellness from his own fee.

People — monthly

Luke Thompson — Host / EP / DJ$4,000

Show Producer (part-time · Fri + Sun + prep)$3,500

Camera + Stream Tech$2,500

Runner (floor + social clip dual role)$1,800

Monthly team$11,800

6-month people total$70,800

OPEX — 6 months

Streaming tools (StreamYard, OBS)$360

Consumables, cables, storage$600

Show ops + hospitality (Fri + Sun × 26 shows)$3,600

Content editing + clip production$2,400

Marketing + social distribution$1,800

Contingency$1,200

Total OPEX$9,960

Capex (Pioneer loan = zero)$0

6-month Chapel residency — all-in total

~$80,760 NZD

People $70,800
OPEX $9,960
Capex $0 (Pioneer loan)

What covers it

Sponsorship alone: Two sponsors at $7k/month each = $14k/month = $84k over 6 months. That's the full budget covered by two brand conversations. TERPS & CO and a specialty coffee partner. Both have direct alignment and both benefit from the Chapel room and the global stream.

With Pioneer on board: Equipment is solved. With one sponsor at $10k/month, the show runs. With two, it runs with contingency. Friday DJ fees ($500–1,000 per show) provide additional offset. The budget is achievable with a single serious sponsor conversation.

The Pioneer Conversation

CDJ-3000X + DJM-A9.
Live on stream. Every week.

What Pioneer gets

CDJ-3000X + DJM-A9 on camera every Friday and Sunday — Twitch + X simultaneous stream to global audience

Lower thirds branding on every broadcast — name visible every episode, every week, 6 months minimum

Short-form clip distribution weekly to NZ, AU, Asia-Pacific, London, NY, LA, Croatia, Tulum — the rig in every clip

Association with Aotearoa's first timezone world radio show — a cultural first, not a generic placement

Access to the Attention Disorder audience as the show scales from Chapel to national touring and international

First right of refusal when the show moves to full touring kit purchase — this is the long-term commercial relationship

What we ask

Equipment loan — CDJ-3000X × 2 + DJM-A9 for the Chapel residency duration (6 months)

No cash required from Pioneer at this stage — equipment is the entire ask

Confirmation before launch so Pioneer is named in the Chapel residency announcement

Open conversation about co-branded content and touring kit once Chapel audience is established

Funding Streams

How Attention Disorder
pays for itself.

01

95bFM — bNet broadcast

Explore co-stream or broadcast partnership. If bNet carries Attention Disorder, NZ On Air Broadcasting funding opens immediately. Frame as mutual benefit — bFM gets a world-class live Sunday morning show, we get broadcast reach and NZ On Air eligibility. Not an intrusion if positioned correctly. Approach after first episode exists with metrics in hand.

02

NZ On Air Broadcasting

Separate stream from Single funding. Specifically for broadcast and streaming content. Friday + Sunday streams build the follower count and consistent broadcast history required for eligibility. Three roll calls per show = three audience engagement moments. Apply once episode 1 exists and a broadcast partner is confirmed. This show qualifies on format and reach.

03

Sponsorship — non-alcohol first

TERPS & CO, Alchemy & Tonic, Moodie, specialty coffee, wellness brands. Two sponsors at $7k/month covers the full 6-month budget. The alcohol decline data is the pitch — the brands filling that space are actively looking for culturally credible homes for their spend. Attention Disorder is exactly that home.

04

Creative NZ + NZTE

Touring support and export funding. Once the show moves beyond Chapel to national and international locations, these funds support travel costs. Apply after 3–6 months of Chapel residency with documented episode archive and audience metrics. Aotearoa identity broadcasting from the first timezone internationally is exactly what these funds exist to support.